With just a few races left in the regular season, the NASCAR Playoffs are rapidly approaching, and every lap is taking on added importance. Championship contenders are looking to lock in their positions, while bubble drivers face intense pressure to either secure a win or gather enough points to make the cut. The upcoming events at Richmond, Daytona, and Darlington will play a pivotal role in shaping the 16-driver Cup Series field, as well as the playoff lineups in the Xfinity and Craftsman Truck Series. For fans, it’s the perfect blend of strategy, high stakes, and raw speed that sets the stage for NASCAR’s most thrilling time of year.

After winning the Mission 200 at The Glen on August 9, Xfinity Series driver Connor Zilisch suffered a frightening accident during his Victory Lane celebration, slipping and falling hard enough to break his collarbone. Zilisch was transported to a local hospital for evaluation, where he was reported to be awake, alert, and in stable condition. While the injury puts his short-term racing schedule in question, fans and fellow drivers have flooded social media with well wishes, and his team has confirmed he’s in good spirits as he begins recovery.

NASCAR Craftsman Truck Series

Next Race: eero 250

Where: Richmond Raceway, Richmond, VA

When: Friday, August 15, 7:30 pm ET

NASCAR Xfinity Series

Next Race: Wawa 250 Powered by Coca‑Cola

Where: Daytona International Speedway, Daytona Beach, FL

When: Friday, August 22, 7:30 pm ET

NASCAR Cup Series

Next Race: Cook Out 400

Where: Richmond Raceway, Richmond, VA

When: Saturday, August 16, 7:30 pm ET (practice and qualifying earlier; coverage on USA Network)

• NASCAR Craftsman Truck Series:
  Corey Heim claimed the win at Mission 176 at The Glen, held on August 8 at Watkins Glen International. He led 44 of 81 laps and prevailed in a triple-overtime finish—marking his sixth victory of the 2025 season.

• NASCAR Xfinity Series:
  Connor Zilisch won the Mission 200 at The Glen on August 9, taking his second consecutive victory at Watkins Glen. Sadly, his comeback celebration took a turn when he fell and broke his collarbone—but he’s awake, alert, and recovering.

• NASCAR Cup Series:
  Shane van Gisbergen emerged victorious in the Cup Series race at Watkins Glen, with his post-race inspection completed without issue.

• read blog for more insight

With three major NASCAR weekends on the horizon — the eero 250 Truck Series (Aug 15), Cook Out 400 Cup Series (Aug 16), and Wawa 250 Xfinity Series (Aug 22) — merchandisers have prime opportunities to capitalize on race-specific excitement and broader fan trends. Limited-edition track merchandise, local sponsor tie-ins, and commemorative designs celebrating recent overtime finishes or rising rookies like Giovanni Ruggiero and Connor Zilisch can drive strong sales. Bundled “race day kits” for at-home viewers, co-branded items with event sponsors, and early playoff-themed gear offer additional ways to engage fans and boost revenue ahead of NASCAR’s fall playoff surge.

Let’s work together to create custom apparel, team uniforms, and fan merchandise that amplify your presence at Iowa and Watkins Glen.
👉 Contact us to bring your race weekend branding to life.

Stay tuned for our next blog post with design mockups inspired by these upcoming races!